In 2011 the World Bank in collaboration with the Department for International Development (DFID), launched the follow-up survey to the standard World Bank Enterprise Survey (ES) aiming to improve the measurement of innovation in emerging economies and developing countries. Researchers re-visited firms already interviewed during the ES to collect firms-level data on innovation and innovation-related activities, such as product innovation, process innovation, organizational innovation, and marketing innovation. The objectives of the Innovation Follow-up Survey are: To provide evidence on nature, role and determinants of innovation in emerging and developing countries; To generate information that will be used to identify projects and develop policies to promote innovation; To stimulate systematic policy dialogue on the importance of innovation as a driver of private sector development and economic growth at the global level. In Kenya, the survey was administered to a subset of ES respondents randomly selected in order to have a final sample of 75% of the original ES; 549 successful interviews were performed. Business owners and top managers were interviewed from October 2013 through February 2014.